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Welcome to Amber Energy, a podcast covering topics from the intricacies of the creative industry, the world of business and entrepreneurship, woman empowerment and everything in between. Amber Jacobs is our boss babe extraordinaire to guide us through. She has over 20 years of experience as a strategic graphic designer who runs a successful design firm called Amber Design. Listen in as she interviews guests to learn tips and hacks for business, branding and marketing as well as laugh at the many stories and ”Amber-isms”.
Episodes
Thursday Aug 29, 2024
Thursday Aug 15, 2024
Thursday Aug 15, 2024
In this episode of the Amber Energy Podcast, we sit down with Jason Yormark, founder of Socialistics and author of Anti Agency: A Realistic Path to a $1,000,000 Business. Jason shares his journey from corporate life to building a successful social media agency, offering valuable insights on entrepreneurship, branding, and creating a sustainable business. We discuss the importance of building a runway before taking the leap, the challenges and rewards of running your own business, and the lessons learned from writing and launching a book. Tune in for practical advice and inspiration for your entrepreneurial journey.
🎙️ Episode Highlights:
- Jason’s transition from corporate life to founding Socialistics.
- The importance of building a brand and creating momentum.
- Key lessons from Jason's book, Anti Agency.
- The challenges and rewards of entrepreneurship.
- Tips for writing and launching a successful book.
Connect with Our Guest
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Jason Yormark:
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Socialistics:
About our Guest:
Jason Yormark is the founder of Socialistics (www.socialistics.com), a leading social media agency that helps businesses turn their social media efforts into real measurable results. He is a 20+ year marketing veteran whose prior work has included launching and managing social media efforts for Microsoft Advertising, Office for Mac, the Air Force and Habitat for Humanity. Jason has been recognized as a top B2B social media influencer and thought leader on multiple lists and publications including Forbes, ranking #30 on their 2012 list. He's recently published the book Anti-Agency: A Realistic Path to a $1,000,000 Business, and hosts the Anti Agency podcast where he shares stories of doing business differently. You can learn more about Jason at www.jasonyormark.com.
📢 Topics Discussed:
- Leveraging a book launch to establish business expertise.
- The process of writing and marketing a book as a business tool.
- Overcoming the fear of failure and finding confidence in entrepreneurship.
- Building a runway for your business before taking the entrepreneurial leap.
- How Jason Yormark transitioned from corporate life to successful entrepreneurship.
- The importance of authenticity and personal storytelling in building a brand.
🔔 Subscribe to Amber Energy Podcast for more insights on entrepreneurship, business growth, and marketing.
#AmberEnergyPodcast #Entrepreneurship #SocialMediaMarketing #JasonYormark #Socialistics #BusinessGrowth #BrandBuilding #AntiAgency #Marketing #SmallBusiness #BusinessSuccess #BookWriting #Leadership
Friday Jul 26, 2024
Friday Jul 26, 2024
In this episode of the Amber Energy Podcast, we sit down with Dusty Hoerler, the founder of Craftsman Plumbing, to explore the journey of building a strong brand and planning for a strategic exit. Dusty shares his experiences from starting Craftsman Plumbing, growing the company over the past decade, and creating a memorable customer experience.
🎙️ Episode Highlights:
- The importance of a strong brand and customer experience.
- Navigating the highs and lows of entrepreneurship.
- Tips for long-term business growth and sustainability.
- Dusty's approach to community involvement and networking.
- Strategies for planning and executing a successful business exit.
Tuesday Jul 09, 2024
Tuesday Jul 09, 2024
In this episode of the Amber Energy Podcast, we're joined by two innovative business leaders: Brian Hardy of The Maverick and Ezra Moore of Plain English Technology Services. Discover essential tips for scaling your business with an exit strategy in mind, and learn how automation, AI, and tailored IT solutions are transforming businesses today.
🎙️ Episode Highlights:
- The importance of automation and AI in modern marketing.
- Ezra's journey in adapting enterprise IT solutions for small businesses.
- How networking and mastermind groups have played a crucial role in their careers.
- The evolution of business operations and technology over the years.
- Key advice on selling a business and ensuring a smooth transition.
🔗 Connect with Our Guests:
📢 Topics Discussed:
- The role of automation and AI in business growth.
- Strategies for implementing effective IT solutions.
- The power of networking and mastermind groups.
- Personal stories of business evolution and success.
- Practical advice on selling a business and planning an exit strategy.
🔔 Subscribe to Amber Energy Podcast for more insights on entrepreneurship, business branding, marketing, and graphic design.
#AmberEnergyPodcast #BusinessAutomation #ITSolutions #BrianHardy #EzraMoore #TheMaverick #PlainEnglishTech #Entrepreneurship #Marketing #Branding #BusinessGrowth #ExitStrategy #SellYourBusiness
Friday Jun 14, 2024
Friday Jun 14, 2024
In this episode of the Amber Energy Podcast, we dive deep into the world of video marketing with Taylor Rubart, the founder of Flannel Media. Taylor shares his journey from a ninth-grade video production class to running a successful media company that specializes in video production, storytelling, and marketing strategy.
🎥 In this episode:
- The importance of representing your brand well online.
- Taylor's early experiences in video production.
- The role of storytelling in building meaningful connections.
- The evolution of storytelling from ancient times to social media.
- Behind the scenes of a 20th-anniversary video project for a major client.
- Tips on creating engaging and impactful video content.
🔗 Connect with Taylor Rubart:
- Flannel Media Website - https://flannelmedia.com/
- LinkedIn - https://www.linkedin.com/in/taylorrubart/
🔔 **Subscribe to Amber Energy Podcast for more inspiring episodes on entrepreneurship and business growth.**
#AmberEnergyPodcast #VideoMarketing #Storytelling #TaylorRubart #FlannelMedia #BusinessGrowth #Entrepreneurship #MarketingStrategy #VideoProduction
Learn more at https://awesomeamber.com/amber-energy-podcast/
Buy sustainable “Amber-ism” merchandise at https://awesomeamberisms.com/
Book Amber for a speaking engagement at https://awesomeamber.com/speaking/
Read our blogs at https://awesomeamber.com/insights/
Learn more about my non-profit, Tutus & Tequila at https://TutusAndTequila.org and purchase a DIY tutu and margarita making kit on Etsy today!
Friday May 31, 2024
Thursday May 30, 2024
Thursday May 30, 2024
In this exciting episode, Amber Jacobs, owner of Amber Design, sits down with Ashley Laabs, Head of Content at Composure Digital. Join us as we dive deep into the world of marketing and branding, exploring how Ashley and Amber create magical content for their clients. 🚀✨
Topics Covered:
The role of AI in content creation and its impact on trust and authenticity.
The evolution of marketing agencies and the shift towards a more flexible, freelance-driven model.
The importance of personal branding and building genuine connections on platforms like LinkedIn.
Ethical considerations and best practices for using AI in creative work.
Reflections on the recent Writers Guild strike and its implications for content creators.
About Our Guest:
Ashley Laabs brings a wealth of experience in content strategy and brand messaging, having worked with everyone from small businesses to Fortune 500 giants like Amazon, T-Mobile, eBay, and Acer. Learn about her journey from running a trade magazine to leading content at Composure Digital and her insights on the future of marketing.
Stay Connected:
🔗 Visit Composure Digital: www.composuredigital.com
📧 Contact Ashley: ashley@composuredigital.com
💼 Connect with Ashley on LinkedIn: Ashley Laabs LinkedIn
Don't miss out on this insightful conversation! Like, comment, and subscribe for more episodes of Amber Energy. 💡✨
#Marketing #Branding #ContentCreation #AI #PersonalBranding #AmberEnergy #Podcast #AshleyLaabs #ComposureDigital
Tuesday May 31, 2022
Tuesday May 31, 2022
In this Episode we talk about CHANGE! The good, the bad and the painful--all of it is necessary in life and its important to learn how to embrace it instead of resisting it, especially if you know deep down that it'll make your life better. Amber and Rachel get into why they've made some big changes in their lives and how to go about leaning into the pain of change in order to grow and improve.
Learn more about Amber Design at www.awesomeamber.com
Follow Amber on Instagram @awesomeamberdesign
Monday May 16, 2022
Monday May 16, 2022
In this Episode we come back to our #BuildingYourBusiness series, talking all about Sales Funnels and what they can do for your business. At Amber Design, we do a lot more than just create stunning and functional Logos; we also work with business owners on their entire brand identity which includes Sales Funnels and various marketing campaigns and strategies.
Learn more about Amber Design at www.awesomeamber.com
Follow Amber on Instagram @awesomeamberdesign
Monday May 02, 2022
Monday May 02, 2022
In this Episode we talk about the differences and nuances of working with a smaller, boutique style design agency and the "big fish" design firms out there. There's pros and cons to each side and depending on your need as a business owner and individual personality, you may prefer one over the other!
Learn more about Amber Design at www.awesomeamber.com
Follow Amber on Instagram @awesomeamberdesign
Sunday Apr 17, 2022
Sunday Apr 17, 2022
In this special episode, we welcome guest Disha Pegu, Community & Social Manager at Atarim, a website project delivery system based in London! We discuss the use of the hashtag #workingmom and how it can be destructive for both stay-at-home moms and those who choose to be employed. This is a preview to the upcoming presentation Amber will be giving at the Atarim Digital Agency Summit April 26-29. Amber will be presenting Wed, 4/27 at 1pm PST/4pm EST!
To learn more about Atarim and to register for the summit, click here:
To Learn more and contact Amber Design, head to www.awesomeamber.com
Monday Apr 04, 2022
Monday Apr 04, 2022
In this episode, we have our first installment of the #BuildingYourBusiness series starting with "The Perfect Logo". Each BYB series episode will cover some aspect of biz ownership. Here, Amber goes in depth on her logo discovery and design process, we talk about logo overhauls vs refreshes, and why a brand needs a good logo to do well in business.
Learn more about Amber Design at www.awesomeamber.com
Follow Amber on Instagram @awesomeamberdesign
Monday Mar 21, 2022
Monday Mar 21, 2022
In this episode we dive into spending money in/on your business in ORDER to make more money. Reaping rewards means taking risks most of the time and after 12+ years in business for herself Amber has lots of lessons learned to share with fellow business owners and entrepreneurs.
Learn more about Amber Design at www.awesomeamber.com
Follow Amber on Instagram @awesomeamberdesign
Monday Mar 07, 2022
Monday Mar 07, 2022
In this episode we have our first special guest, Adam Jeffers join us for a deep dive about responsive logos and websites. We get into the history and all the ups and downs many designers have faced over the years as logos and the design world in general have evolved.
Learn more about what we do www.awesomeamber.com
Follow us on instagram: @awesomeamberdesign
Monday Feb 21, 2022
Monday Feb 21, 2022
In this episode we get a bit more personal: Amber is a mother of two boys, a 3 year old and a 5 month old, and each day she balances being a strong, supportive and involved mom with being a busy business owner running her own design firm.
Learn more about us at www.awesomeamber.com
Follow us on Instagram @awesomeamberdesign
Monday Feb 07, 2022
Monday Feb 07, 2022
In Episode 3 Amber and Rachel go over coming back from setbacks in business ownership and in the pursuit of career goals.
Learn more about Amber Design at www.awesomeamber.com
Follow Amber on Instagram @awesomeamberdesign
Monday Jan 24, 2022
Monday Jan 24, 2022
Happy New Year! The second Episode of Amber Energy is all about 2021, the goals we set for it and how well we achieved them. Amber talks about her top 3 favorite projects her team worked on this year as well as highlighting some of the biggest highlights and challenges from the year. We also look to the future and share some of our goals for Amber Design for 2022.
Learn more about Amber Design at www.awesomeamber.com
Follow Amber on Instagram @awesomeamberdesign
Monday Jan 10, 2022
Monday Jan 10, 2022
Amber Jacobs is a Graphic Designer, business owner, mom, wife and all around badass. Episode 1 goes into the story of Amber and how she went from being an artistic kid growing up in rural Washington state to owning and running her own design agency.
Visit Amber's Website: www.awesomeamber.com
Follow Amber on Instagram: @awesomeamberdesign
Thursday Jan 06, 2022
Thursday Jan 06, 2022
Welcome to Amber Energy: The Podcast. Meet your hosts Amber Jacobs and Rachel Sedwick and get a taste of what you'll be hearing on the podcast episodes to come.